---
title: "Trusted Resource Underwriters Exchange Insurance Review [Updated 2026]"
description: "Founded in 2020, Trusted Resource Underwriters Exchange (TRUE) is a reciprocal insurer offering homeowners insurance in Florida and Texas. After a $1.25 billion capital investment in 2023, TRUE has expanded to serve thousands of members with customizable coverage options."
canonical: "https://www.coveragecat.com/reviews/trusted-resource-underwriters-exchange-true"
last-updated: "2026-08-13"
---

# Trusted Resource Underwriters Exchange Insurance Review [Updated 2026]

1. [Introduction to TRUE Insurance](#introduction)
2. [What Kinds of Insurance Does TRUE Offer?](#kindsofinsurance)
3. [Does TRUE Sell Homeowners Insurance?](#sellprimary)
4. [Does TRUE Sell Liability Insurance?](#sellsecondary)
5. [How Does TRUE Insurance Work?](#howdoesitwork)
6. [Pros and Cons of TRUE Insurance](#proscons)
7. [Ratings and Customer Feedback](#ratings)
8. [Get Customer Support Or File A Claim](#customersupport)
9. [Frequently Asked Questions](#faq)

## <a id="introduction"></a>Introduction to Trusted Resource Underwriters Exchange (TRUE)

American Family Insurance established Trusted Resource Underwriters Exchange (TRUE) in 2020 to serve homeowners in storm-prone regions of Florida and other parts of the country [(Insurance Journal, "Orchid Insurance, Homesite Launch Homeowners Insurer TRUE in Florida", 2020)](https://www.insurancejournal.com/news/southeast/2020/11/16/590708.htm). The reciprocal insurer underwent significant ownership changes in December 2023 when Gallatin Point Capital acquired a majority stake in the attorney-in-fact for TRUE [(Insurance Journal, "Gallatin Point Capital Acquires Majority Stake in TRUE", 2023)](https://www.insurancejournal.com/news/southeast/2023/12/19/750897.htm). This acquisition included a $1.25 billion capital investment, which enabled TRUE to expand underwriting capacity in Florida and begin national expansion [(Gallatin Point Capital, "Trusted Resource Underwriters / Trusted Resource Underwriters Exchange (TRUE)", 2024)](https://www.gallatinpoint.com/investments/trusted-resource-underwriters-trusted-resource-underwriters-exchange-true/).

Trusted Resource Underwriters, LLC, based in Delaware, manages operations. TRUE maintains its headquarters in Binghamton, NY, with operational offices in St. Petersburg, FL [(LinkedIn, "Trusted Resource Underwriters", 2024)](https://www.linkedin.com/company/trusted-resource-underwriters). The company employs 32 people [(PitchBook, "Trusted Resource Underwriters Exchange 2026 Company Profile", 2026)](https://pitchbook.com/profiles/company/458559-28).

As a reciprocal exchange, TRUE is owned by its policyholders rather than profit-driven shareholders. Members pool resources to support one another when storms or accidents occur. TRUE serves thousands of homeowners in Florida and Texas.

## <a id="kindsofinsurance"></a>What Kinds of Insurance Does TRUE Offer?

TRUE Property Insurance specializes in homeowners insurance for residents of Florida and Texas. The company provides reliable and affordable coverage tailored to individual needs. Customizable policies include dwelling coverage, liability coverage, and protection for personal belongings, along with 24/7 claims support.

[Homeowners insurance](https://www.coveragecat.com/insurance-types/homeowners-insurance) is available in Texas and Florida. The company does not currently offer [auto insurance](https://www.coveragecat.com/insurance-types/car-insurance), [renters insurance](https://www.coveragecat.com/insurance-types/renters-insurance), or commercial lines.

## <a id="sellprimary"></a>Does TRUE Sell Homeowners Insurance?

Yes, TRUE primarily sells [homeowners insurance](https://www.coveragecat.com/insurance-types/homeowners-insurance). TRUE provides homeowners insurance for primary residences. Coverage protects your home, personal belongings, and provides liability protection and additional living expenses if your home becomes uninhabitable.

The policies cover your home's structure, including the roof, walls, and foundation, against covered damages. Financial protection extends to property damage, medical expenses, and legal fees if you're responsible for an accident that injures someone or damages their property, whether at home or elsewhere.

TRUE doesn't currently offer condo insurance (HO-6), short-term rental coverage, or flood insurance. Certain restrictions apply to homes near coastal waters or with outdated systems.

## <a id="sellsecondary"></a>Does TRUE Sell Liability Insurance?

TRUE includes [liability coverage](https://www.coveragecat.com/insurance-types/umbrella/umbrella-insurance-vs-homeowners-liability) as part of its homeowners insurance policies. This coverage protects you if someone is injured on your property. Liability Protection safeguards you against lawsuits or medical expenses related to injuries that occur on your property.

The company does not offer standalone [umbrella insurance](https://www.coveragecat.com/insurance-types/umbrella-insurance) policies or commercial liability products.

## <a id="howdoesitwork"></a>How Does TRUE Insurance Work?

TRUE operates as a reciprocal exchange, which differs from traditional insurance companies. A reciprocal insurance company is an unincorporated association owned by its policyholder-members who exchange insurance policies to spread risk by pooling their money together. There are no shareholders. Delaware-based Trusted Resource Underwriters, LLC serves as the attorney-in-fact (AIF) that manages the exchange.

### Getting a Quote

Select the "Help" button on the bottom right corner of TRUE's website to get a quote. A team member will reach out within 48 business hours to assist with your quote and guide you through the next steps. TRUE currently does not offer an online account login.

### Inspection Requirements

All new business policies require an external inspection. TRUE works with two inspection partners: Bees360 and Millennium Inspections. The inspection company will contact you directly after your policy is active to schedule the inspection. TRUE inspects most homes after binding.

### State Regulation

State regulators must approve TRUE's rates, products, and underwriting guidelines before the company can offer them in the market. A multi-state coordinated examination with Wisconsin as the lead state found no significant findings during the 2021 review period [(Florida Office of Insurance Regulation, "Examination Report of Trusted Resource Underwriters Exchange", 2023)](https://floir.gov/docs-sf/property-casualty-libraries/financial-examination-reports/2021/2021-true-final-report---ready-to-publish.pdf).

## <a id="proscons"></a>Pros and Cons of TRUE Insurance

<div class="grid">
  <div class="column">
    <p><b>Pros</b></p>
    <ul>
      <li>Financial strength confirmed with an A rating from Demotech <a href="https://www.demotech.com/company/16881/">(Demotech, "TRUSTED RESOURCE UNDERWRITERS EXCHANGE", 2026)</a></li>
      <li>Member-owned reciprocal exchange structure focuses on policyholders rather than shareholders</li>
      <li>The company advertises 24/7 claims support with customizable policy options</li>
      <li>Members can choose between rebuilding or a cash settlement when total losses occur</li>
      <li>Serves customers in Florida and Texas where many insurers have withdrawn</li>
      <li>Backed by $1.25 billion capital investment to support expansion and capacity</li>
    </ul>
  </div>
  <div class="column">
    <p><b>Cons</b></p>
    <ul>
      <li>AM Best downgraded TRUE's Financial Strength Rating to B++ (Good) from A- (Excellent) in February 2024 <a href="https://www.businesswire.com/news/home/20240214770575/en/AM-Best-Downgrades-and-Withdraws-Credit-Ratings-of-Trusted-Resource-Underwriters-Exchange">(Business Wire, "AM Best Downgrades and Withdraws Credit Ratings of Trusted Resource Underwriters Exchange", 2024)</a></li>
      <li>TRUE requested to no longer participate in AM Best's rating process <a href="https://www.businesswire.com/news/home/20240214770575/en/AM-Best-Downgrades-and-Withdraws-Credit-Ratings-of-Trusted-Resource-Underwriters-Exchange">(Ibid., "AM Best Downgrades and Withdraws Credit Ratings of Trusted Resource Underwriters Exchange", 2024)</a></li>
      <li>Florida regulators approved a 31.5% rate increase in August 2025, raising average HO-3 premiums to $5,665 <a href="https://www.insurancejournal.com/news/southeast/2025/08/01/834022.htm">(Insurance Journal, "Florida OIR Approves 31.5% 'Catch-up' Rate Increase for TRUE, Despite Missed Filings", 2025)</a></li>
      <li>No online account login currently available</li>
      <li>Limited to only Florida and Texas</li>
      <li>Does not offer condo insurance (HO-6), short-term rental coverage, or flood insurance</li>
      <li>Relatively new company (founded 2020) with limited track record</li>
    </ul>
  </div>
</div>

## <a id="ratings"></a>Ratings and Customer Feedback for TRUE Insurance

### Financial Strength Ratings

TRUE's financial ratings have changed since its ownership transition in late 2023. Demotech assigned a Financial Stability Rating of A, Exceptional, to Trusted Resource Underwriters Exchange and affirmed this rating on January 6, 2026 [(Demotech, "TRUSTED RESOURCE UNDERWRITERS EXCHANGE", 2026)](https://www.demotech.com/company/16881/). However, six weeks after TRUE announced it received a $1.25 billion capital investment and new majority ownership, AM Best downgraded the exchange's financial strength and credit ratings.

AM Best downgraded the Financial Strength Rating to B++ (Good) from A- (Excellent) and the Long-Term Issuer Credit Rating to "bbb+" (Good) from "a-" (Excellent) [(Business Wire, "AM Best Downgrades and Withdraws Credit Ratings of Trusted Resource Underwriters Exchange", 2024)](https://www.businesswire.com/news/home/20240214770575/en/AM-Best-Downgrades-and-Withdraws-Credit-Ratings-of-Trusted-Resource-Underwriters-Exchange). AM Best cited TRUE's balance sheet, changes in ownership, and a lack of information from the new owners about the exchange's business plan. TRUE subsequently requested to no longer participate in AM Best's rating process [Ibid.](https://www.businesswire.com/news/home/20240214770575/en/AM-Best-Downgrades-and-Withdraws-Credit-Ratings-of-Trusted-Resource-Underwriters-Exchange).

| Rating Agency | Rating | Outlook | Last Updated |
|--------------|--------|---------|--------------|
| Demotech | A (Exceptional) | Stable | January 6, 2026 |
| AM Best | B++ (Good) - Withdrawn | N/A | February 2024 |

### Market Context

TRUE entered the Florida insurance marketplace as one of about 60 small and mid-sized firms underwriting policies in Florida. This occurred when 56 Florida insurers posted a combined $1.6 billion in underwriting losses, marking the industry's fifth consecutive year of losses in the state [(Tampa Bay Times, "Florida's property insurance market is ailing. There is no quick fix.", 2021)](https://www.tampabay.com/news/business/2021/04/07/floridas-property-insurance-market-is-ailing-there-is-no-quick-fix/).

In August 2025, Florida regulators approved a substantial 31.5% rate increase for TRUE, one of the largest Florida rate hikes in two years [(Insurance Journal, "Florida OIR Approves 31.5% 'Catch-up' Rate Increase for TRUE, Despite Missed Filings", 2025)](https://www.insurancejournal.com/news/southeast/2025/08/01/834022.htm). This increase raised TRUE's average HO-3 premium from $4,309 to $5,665. At the time of the rate approval, TRUE had approximately 18,250 policies in force in Florida and had 470 claims opened in Q4 2024, with 459 closed in that quarter [Ibid.](https://www.insurancejournal.com/news/southeast/2025/08/01/834022.htm).

### TRUE Insurance Policy and Claims Data

| Metric | Data Point | Source |
|--------|-----------|--------|
| Florida policies in force (Q1 2025) | 18,250 | Insurance Journal, 2025 |
| Average HO-3 premium (pre-increase) | $4,309 | Insurance Journal, 2025 |
| Average HO-3 premium (post-increase) | $5,665 | Insurance Journal, 2025 |
| Rate increase approved | 31.5% | Insurance Journal, 2025 |
| Claims opened (Q4 2024) | 470 | Insurance Journal, 2025 |
| Claims closed (Q4 2024) | 459 | Insurance Journal, 2025 |

### Customer Reviews

TRUE has few independent customer reviews available on major platforms like Trustpilot, BBB, or Google Reviews. Most available reviews are from insurance agent partners or relate to other companies with similar names.

The lack of substantial customer review data reflects TRUE's status as a newer entrant to the market. The company has operated since 2020 and underwent significant ownership changes in 2023-2024.

## <a id="customersupport"></a>Get Customer Support Or File A Claim For TRUE Insurance

### Claims Support

TRUE offers claims support 24/7 at 833-414-8783 or via email at claims@trueins.com. Call 833-414-8783 for the quickest service or email claims@trueins.com to start the process. Once your claim is submitted, a claims specialist will assist you through the next steps.

### Member Support

For member support, use the phone number listed on your policy documents or email memberservice@trueins.com. You can also click the "Help" button on the bottom right corner of TRUE's website. A team member will reach out within 48 business hours.

### Policy Changes

Contact the phone number listed on your policy documents if you need to update your policy. Alternatively, select the Help button on the bottom right corner of the website.

## <a id="faq"></a>Frequently Asked Questions

### Is TRUE Insurance a Real Insurance Company?

Yes, TRUE is a legitimate reciprocal insurance exchange. American Family established the reciprocal insurer in 2020, and Gallatin Point Capital acquired a majority stake in the attorney-in-fact for TRUE in December 2023 [(Ibid., "Gallatin Point Capital Acquires Majority Stake in TRUE", 2023)](https://www.insurancejournal.com/news/southeast/2023/12/19/750897.htm). The company holds required state licenses and regulatory approvals to operate in Florida and Texas. Florida's Office of Insurance Regulation licensed TRUE in October 2020 [(Ibid., "Orchid Insurance, Homesite Launch Homeowners Insurer TRUE in Florida", 2020)](https://www.insurancejournal.com/news/southeast/2020/11/16/590708.htm).

### How Does TRUE Make Money?

As a reciprocal exchange, TRUE operates differently from traditional insurance companies. Policyholders own TRUE, unlike traditional insurers owned by profit-driven shareholders. TRUE generates revenue from member premiums, which are pooled to pay claims and cover operational expenses. Trusted Resource Underwriters, LLC, the attorney-in-fact (AIF), receives management fees for administering the exchange.

### What States Does TRUE Operate In?

TRUE Homeowners Insurance is available in Texas and Florida. The company plans to strategically expand its homeowners product offering and footprint nationally, but currently focuses on these two states.

### Does TRUE Offer Flood Insurance?

No. TRUE doesn't currently offer flood insurance. Homeowners in Florida and Texas who need flood coverage must purchase separate flood insurance through the National Flood Insurance Program (NFIP) or private flood insurance carriers.

### Is TRUE Insurance Worth It?

TRUE can be a valuable option for Florida and Texas homeowners who struggle to find coverage in the traditional market. The company entered the market to serve storm-prone regions where many insurers have withdrawn. However, potential customers should consider several factors.

TRUE is a relatively new company with limited operating history. The company underwent significant ownership changes in 2023-2024. Financial ratings have fluctuated, with AM Best withdrawing its rating after a downgrade while Demotech maintains an A rating. The 31.5% rate increase approved in August 2025 means Florida policyholders now pay an average of $5,665 for HO-3 coverage [(Ibid., "Florida OIR Approves 31.5% 'Catch-up' Rate Increase for TRUE, Despite Missed Filings", 2025)](https://www.insurancejournal.com/news/southeast/2025/08/01/834022.htm). Limited product offerings exist—only homeowners insurance in two states. No online account management is currently available.

For homeowners in Florida or Texas denied coverage elsewhere or facing very high premiums, TRUE may provide an accessible alternative. Compare quotes from multiple insurers. Consider working with an independent insurance broker who can help evaluate all available options.

### How Do I Cancel My TRUE Policy?

Contact the insurance provider listed on your policy documents to cancel your policy. Alternatively, select the "Help" button on the bottom right corner of TRUE's website. A team member will contact you within 48 business hours to review your request.