--- title: "SureChoice Underwriters Reciprocal Exchange (SURE) Insurance Review [Updated 2026]" description: "SureChoice Underwriters Reciprocal Exchange (SURE) is a member-owned insurance company founded in 2021, focused on coastal property protection in eight states. SURE offers homeowners, dwelling fire, flood, and business coverage through partnership with SageSure." canonical: "https://www.coveragecat.com/reviews/sure-insurance" last-updated: "2026-08-13" --- # SureChoice Underwriters Reciprocal Exchange (SURE) Insurance Review [Updated 2026] 1. [Introduction to SURE Insurance](#introduction) 2. [What Kinds of Insurance Does SURE Offer?](#kindsofinsurance) 3. [Does SURE Sell Homeowners Insurance?](#sellhomeowners) 4. [How Does SURE Insurance Work?](#howdoesitwork) 5. [Pros and Cons of SURE Insurance](#proscons) 6. [Ratings and Customer Feedback for SURE Insurance](#ratings) 7. [Get Customer Support Or File A Claim For SURE Insurance](#customersupport) 8. [Frequently Asked Questions](#faq) ## Introduction to SureChoice Underwriters Reciprocal Exchange (SURE) SureChoice Underwriters Reciprocal Exchange (SURE) is a member-owned insurance company that focuses on coastal property protection. The company was founded in 2021 [(SURE, "About Us", 2024)](https://www.sureins.com/about/). SURE operates as a reciprocal exchange. Policyholders own the company. They share in its risks and benefits. SURE is based in Houston, Texas, at 20445 Texas 249 Access Road [(CB Insights, "SureChoice...Company Profile", 2026)](https://www.cbinsights.com/company/surechoice-underwriters-reciprocal-exchange). Experienced insurance industry veterans established the company to address challenges in coastal insurance markets. Traditional carriers have retreated from these markets in recent years. The company operates through an exclusive partnership with SageSure, one of the largest managing general underwriters focused on catastrophe-exposed markets. SageSure handles underwriting, distribution, and servicing of SURE policies [(SageSure, "SURE Homeowners Insurance", 2026)](https://sagesure.com/insurance-partners/sure/). SURE maintains its member-owned structure. SURE was the first Texas-domiciled reciprocal exchange since 2004 [(Business Wire, "SURE Becomes One of the First...", 2024)](https://www.businesswire.com/news/home/20240206927360/en/SURE-Becomes-One-of-the-First-Demotech-Rated-Insurers-to-Create-Capacity-by-Offering-Surplus-Lines-Homeowners-Coverage-in-California). By early 2024, the company had grown to more than 180,000 policyholders with over $520 million in force premium. More recent data shows SURE had expanded to more than 320,000 policyholders with over $970 million in force premium by 2026 [(Business Wire, "SageSure and SURE Secure $670 Million...", 2026)](https://www.businesswire.com/news/home/20260219566427/en/SageSure-and-SURE-Secure-$670-Million-Catastrophe-Bond-Largest-Gateway-Re-Issuance-to-Date). ## What Kinds of Insurance Does SURE Offer? SURE focuses exclusively on property insurance products for coastal areas. The company offers these coverage types [(SURE, "Our Coverage", 2026)](https://www.sureins.com/insurance/): - [Homeowners insurance](/insurance-types/homeowners-insurance) (HO3 and HO5 policies) - Dwelling fire insurance (DP3 policies) - Flood insurance - Business owners policies (BOP) - Landlord insurance The company currently offers homeowners insurance in Alabama, California, Florida, Louisiana, Mississippi, North Carolina, South Carolina, and Texas [Ibid.](https://www.sureins.com/insurance/). Dwelling fire coverage is available in Louisiana and Texas. Business owners policies are available in California, Louisiana, South Carolina, and Texas. Landlord insurance is available in North Carolina, and flood insurance is offered in Texas. SURE does not offer [auto insurance](/insurance-types/car-insurance), [renters insurance](/insurance-types/renters-insurance), life insurance, or [umbrella insurance](/insurance-types/umbrella-insurance). Products are explicitly tailored for coastal states because SURE maintains a niche focus on high-risk hurricane regions. ## Does SURE Sell Homeowners Insurance? Yes. Homeowners insurance is SURE's primary product line. The company offers homeowners, dwelling fire, flood, business owners, and landlord insurance policies designed for property owners in coastal areas [(CB Insights, "SureChoice...Company Profile", 2026)](https://www.cbinsights.com/company/surechoice-underwriters-reciprocal-exchange). SURE entered the California market in 2024 with surplus lines [homeowners insurance](/insurance-types/homeowners-insurance). The company became one of the first Demotech-rated insurers to offer surplus lines homeowners insurance in California [(Business Wire, "SURE Becomes One of the First...", 2024)](https://www.businesswire.com/news/home/20240206927360/en/SURE-Becomes-One-of-the-First-Demotech-Rated-Insurers-to-Create-Capacity-by-Offering-Surplus-Lines-Homeowners-Coverage-in-California). This addressed a critical capacity gap. Major insurers had retreated from the state. The company also expanded into Florida's excess and surplus lines market. SURE announced its entry into Florida's homeowners insurance market after the company had more than 120,000 policyholders across its other coastal state markets [(SURE, "SURE Now Provides E&S...", 2024)](https://www.sureins.com/news/sure-enters-florida/). In Louisiana, SURE has established a significant market presence. The company is the second largest homeowners insurer in Louisiana, writing roughly 8% of the market [(Insurance Journal, "Louisiana Insurance Commissioner OKs...", 2025)](https://www.insurancejournal.com/news/southcentral/2025/12/11/850678.htm). In December 2025, Louisiana Insurance Commissioner Tim Temple approved a 7.5% average rate decrease for SURE, effective January 16, 2026. The rate reduction applies to more than 73,000 homeowners and over 17,000 dwelling policyholders. ### SURE Insurance Product Availability by State | State | Homeowners | Dwelling Fire | Flood | Business Owners | Landlord | |-------|------------|---------------|-------|-----------------|----------| | Alabama | ✅ | ❌ | ❌ | ❌ | ❌ | | California | ✅ | ❌ | ❌ | ✅ | ❌ | | Florida | ✅ | ❌ | ❌ | ❌ | ❌ | | Louisiana | ✅ | ✅ | ❌ | ✅ | ❌ | | Mississippi | ✅ | ❌ | ❌ | ❌ | ❌ | | North Carolina | ✅ | ❌ | ❌ | ❌ | ✅ | | South Carolina | ✅ | ❌ | ❌ | ✅ | ❌ | | Texas | ✅ | ✅ | ✅ | ✅ | ❌ | *Source: [(SURE, "Our Coverage", 2026)](https://www.sureins.com/insurance/)* ## How Does SURE Insurance Work? SURE operates as a reciprocal exchange. This structure functions differently from traditional insurance companies. A reciprocal exchange is an insurance company owned by policyholders and managed by a separate entity known as the attorney-in-fact (AIF) [(Ibid., "About Us", 2024)](https://www.sureins.com/about/). ### The Reciprocal Exchange Model In this model, policyholders agree to insure each other's risks by paying premiums into a shared pool [(SageSure, "Benefits of Reciprocal Exchange Insurance", 2026)](https://sagesure.com/insurance-insights/reciprocal-exchange-5-reasons-sagesure-trusts-the-reciprocal-model/). When you purchase a policy from SURE, you become both a member and partial owner. Day-to-day operations are managed by the attorney-in-fact. SURE policyholders join a group of responsible property owners who each own part of the company and have a voice in how it operates [(Ibid., "SURE Homeowners Insurance", 2026)](https://sagesure.com/insurance-partners/sure/). The company claims decisions are made to benefit members rather than external shareholders. ### How to Purchase SURE Insurance SURE policies are sold exclusively through licensed insurance agents and brokers. The company states that policies are offered exclusively through SageSure, which the company describes as the leading pioneer in coastal property coverage [(SURE, "Our Coverage", 2026)](https://www.sureins.com/insurance/). Customers must find a SageSure producer or licensed broker to obtain a quote. Coverage Cat can help connect homeowners in SURE's service areas with quotes from SURE and other carriers to compare options. ### Claims and Policy Management Policyholders can report claims 24/7 online at MySageSure.com or by calling (866)-311-7243 [(SageSure, "SURE Homeowners Insurance", 2026)](https://sagesure.com/insurance-partners/sure/). Policy management, including payments, is also handled through the MySageSure.com portal. ### Financial Backing and Reinsurance SURE maintains financial protection through catastrophe bonds. In February 2026, SURE closed the Gateway Re Series 2026-1 catastrophe bond at $670 million, the franchise's largest issuance to date [(Business Wire, "SageSure and SURE Secure $670 Million...", 2026)](https://www.businesswire.com/news/home/20260219566427/en/SageSure-and-SURE-Secure-$670-Million-Catastrophe-Bond-Largest-Gateway-Re-Issuance-to-Date). This represents significant growth from the $520 million issuance in February 2025. SageSure-supported franchises now have $3.1 billion in outstanding notional limit, making SageSure the third largest catastrophe bond sponsor in the world [(Reinsurance News, "SageSure and SURE close record-breaking $670m cat bond", 2026)](https://www.reinsurancene.ws/sagesure-and-sure-close-record-breaking-670m-cat-bond/). The Gateway Re 2026-1 bond extends coverage beyond named storms to include earthquakes, severe thunderstorms, winter storms, and wildfires. ## Pros and Cons of SURE Insurance

Pros

Cons

## Ratings and Customer Feedback for SURE Insurance ### Financial Strength Ratings | Rating Agency | Rating | Date | Notes | |---------------|--------|------|-------| | Demotech | A (Exceptional) | Affirmed 12/10/2025 | Financial Stability Rating [(Demotech, "SURECHOICE...", 2026)](https://www.demotech.com/company/17030/) | | Weiss Ratings | C (Fair) | June 2024 | Cites operating losses 2021-2025 and fair stability metrics [(Weiss Ratings, "Summary", 2024)](https://weissratings.com/en/insurer/p17030) | | AM Best | NR (Not Rated) | N/A | Not currently rated [(FSLSO, "Insurer Financial Report Q2 2024", 2024)](https://www.fslso.com/docs/default-source/uploadedfiles/reports/insurer-financial-reports/2q24-insurer-financial-reports/surechoice-underwriters-reciprocal-exchange_17030_2q2024.pdf) | ### SURE Growth and Market Position | Metric | 2024 | 2026 | Change | |--------|------|------|--------| | Policyholders | 180,000+ | 320,000+ | +78% | | Inforce Premium | $520 million | $970 million | +87% | | Catastrophe Bond Capacity | $1.7 billion | $3.1 billion | +82% | | Louisiana Market Share | Not disclosed | 8% (2nd largest) | N/A | *Sources: [(Business Wire, "SURE Becomes One of the First...", 2024)](https://www.businesswire.com/news/home/20240206927360/en/SURE-Becomes-One-of-the-First-Demotech-Rated-Insurers-to-Create-Capacity-by-Offering-Surplus-Lines-Homeowners-Coverage-in-California); [(Ibid., "SageSure and SURE Secure $670 Million...", 2026)](https://www.businesswire.com/news/home/20260219566427/en/SageSure-and-SURE-Secure-$670-Million-Catastrophe-Bond-Largest-Gateway-Re-Issuance-to-Date); [(Insurance Journal, "Louisiana Insurance Commissioner OKs...", 2025)](https://www.insurancejournal.com/news/southcentral/2025/12/11/850678.htm)* ### Customer Review Summary SURE has limited public customer reviews. The company was founded in 2021. It uses a broker-only distribution model. The company does not have a dedicated Trustpilot page or extensive Google Reviews presence. However, available feedback provides some insights: | Source | Rating/Volume | Highlights | |--------|---------------|------------| | BBB Complaints | Limited complaints filed | One complaint showed dispute over mold coverage limits and policy terms [(BBB, "SureChoice Complaints", 2025)](https://www.bbb.org/us/mo/saint-charles/profile/insurance-services-office/surechoice-underwriters-reciprocal-exchange-0734-1000031280/complaints) | | Industry Reports | Mixed | Weiss Ratings data showed 51.3% of claims closed with no payment in 2024 [(CB Insights, "SureChoice...Company Profile", 2026)](https://www.cbinsights.com/company/surechoice-underwriters-reciprocal-exchange) | ### Claims Denial Concerns A concern emerged in 2025 regarding SURE's claims practices. Weiss Ratings analysis of Louisiana homeowners found that SureChoice Underwriters closed 51.3% of homeowner claims with zero payment in 2024 [Ibid.](https://www.cbinsights.com/company/surechoice-underwriters-reciprocal-exchange). This rate is significantly higher than the nationwide average of 41.9% and Louisiana's state average of 44.6%. Claims closed without payment can include duplicate filings, withdrawn claims, or claims that fall outside policy coverage. The metric does not necessarily indicate improper claim denials. Prospective policyholders should be aware of this data when evaluating SURE. ### Real Customer Review

3 ★

Julie G., 2024

via Better Business Bureau

Correspondence was through insurance broker, ****** SageChoice Underwriters demanded repairs be made or my policy would be cancelled on Sept. 13th. These items did NOT need repair. August 29, 2024, demanded 1 item be repairedgutter on left side of dwellingby September 13th or will terminated the policy I pushed back the gutters were new, the demand changed from repair to a clogged gutter, ADDING branches hanging over the roof on the right side of the house I pushed back gutters have gutter guards, so couldnt be clogged. Didnt carepolicy was going to be terminated by September 13th I called to complain and said I was out of the state at the time. Told no extension granted until I returned to check new "repair" requests. Complained again,

## Get Customer Support Or File A Claim For SURE Insurance ### File a Claim SURE claims these claim reporting options [(SURE, "Contact Us", 2023)](https://www.sureins.com/contact/): - **Online:** Report claims 24/7 at MySageSure.com - **Phone:** Call 866-751-2036 to report a claim Claims are handled by SageSure's in-house team of claims professionals [(SageSure, "SURE Homeowners Insurance", 2026)](https://sagesure.com/insurance-partners/sure/). ### Customer Service For billing questions or policy inquiries, SURE directs policyholders to contact SageSure at 800-481-0661 [(SURE, "Contact Us", 2023)](https://www.sureins.com/contact/). Policyholders can access their policies and make payments online at MySageSure.com. Your agent or broker can also accept payment over the phone or in person. ### Get a Quote SURE policies are only available through licensed insurance brokers. To get a quote: 1. Visit the SURE or SageSure website to find an appointed agent 2. Contact Coverage Cat to compare SURE with other carriers in your area 3. Work with a licensed surplus lines broker if you're in California or Florida ## Frequently Asked Questions ### Is SURE Insurance a Real Insurance Company? Yes. SURE is a legitimate insurance company. SureChoice Underwriters Reciprocal Exchange was founded in 2021 and is based in Houston, Texas [(CB Insights, "SureChoice...Company Profile", 2026)](https://www.cbinsights.com/company/surechoice-underwriters-reciprocal-exchange). SURE holds a Demotech A (Exceptional) Financial Stability Rating and operates in eight states. The company's incorporation date is January 20, 2021, with NAIC number 17030 [(FSLSO, "Insurer Financial Report Q2 2024", 2024)](https://www.fslso.com/docs/default-source/uploadedfiles/reports/insurer-financial-reports/2q24-insurer-financial-reports/surechoice-underwriters-reciprocal-exchange_17030_2q2024.pdf). ### Should I Buy SURE Insurance? SURE may be a good option if you: - Own coastal property in Alabama, California, Florida, Louisiana, Mississippi, North Carolina, South Carolina, or Texas - Have struggled to find coverage from traditional admitted carriers - Want to be part of a member-owned insurance company - Are comfortable with surplus lines coverage (in some states) Consider alternatives if you: - Prefer insurance sold directly rather than through brokers only - Are concerned about the company's short operating history (founded 2021) - Want coverage outside SURE's eight-state footprint - Seek an AM Best rating for additional financial validation ### How Does SURE Make Money? SURE operates as a reciprocal exchange. Reciprocal exchanges collect premiums from members to pay claims and operating expenses [(SageSure, "Benefits of Reciprocal Exchange Insurance", 2026)](https://sagesure.com/insurance-insights/reciprocal-exchange-5-reasons-sagesure-trusts-the-reciprocal-model/). Any surplus is retained by the exchange to benefit policyholders. The attorney-in-fact (in SURE's case, managed through SageSure) receives fees for providing underwriting, claims, and administrative services to the exchange. ### Is SURE Insurance Worth It? SURE provides an option for coastal property owners in markets where traditional insurers have become scarce. The company's Demotech A rating and substantial reinsurance backing through catastrophe bonds provide financial stability. SURE has experienced operating losses from 2021-2025 [(Weiss Ratings, "Summary", 2024)](https://weissratings.com/en/insurer/p17030). This is not uncommon for a new insurance company building its book of business. The company's claims denial rate of 51.3% reported by Weiss Ratings is a concern worth investigating with your broker. However, Louisiana policyholders benefit from a recent 7.5% rate decrease approved in December 2025. Always compare multiple carriers and read policy documents carefully before purchasing. ### What is a Reciprocal Exchange? A reciprocal exchange is an insurance company owned by policyholders and managed by an attorney-in-fact [(SURE, "About Us", 2024)](https://www.sureins.com/about/). When you buy a SURE policy, you become a member-owner who pools risk with other policyholders. This structure differs from stock insurance companies (owned by shareholders) or mutual companies (which are incorporated entities owned by policyholders). ### Does SURE Cover Hurricane Damage? SURE policies typically include named storm and hurricane coverage for coastal properties. Specific coverage depends on your policy terms and deductibles. The company's catastrophe bond program provides reinsurance protection specifically for US named storms, earthquakes, severe thunderstorms, winter storms, and wildfires [(Business Wire, "SageSure and SURE Secure $670 Million...", 2026)](https://www.businesswire.com/news/home/20260219566427/en/SageSure-and-SURE-Secure-$670-Million-Catastrophe-Bond-Largest-Gateway-Re-Issuance-to-Date). Flood damage from hurricanes typically requires separate flood insurance coverage. SURE offers flood insurance in Texas through its partnership with SageSure.