---
title: "Lemonade Insurance Review [Updated 2026]"
description: "Lemonade Insurance is a real company headquartered out of New York State that sells a growing range of insurance products, with a focus on renters insurance policies."
canonical: "https://www.coveragecat.com/reviews/lemonade"
last-updated: "2026-08-13"
---

# Lemonade Insurance Review [Updated 2026]

1. [Introduction to Lemonade Insurance](#introduction)
2. [What Kinds of Insurance Does Lemonade Insurance Offer?](#typesof)
3. [Does Lemonade Insurance Sell Homeowners Insurance?](#sellprimary)
4. [Does Lemonade Insurance Sell Liability Insurance?](#sellsecondary)
5. [How Does Lemonade Insurance Work?](#sellsecondary)
6. [Pros and Cons of Lemonade Insurance ](#proscons)
7. [Real Reviews of Lemonade Insurance](#review)
8. [Get Customer Support Or File A Claim For Lemonade Insurance](#support)
9. [Frequently Asked Questions](#faq) 

### <a id="introduction"></a>**Introduction to Lemonade Car Insurance**

Lemonade Insurance is an insurance company that allows customers to buy policies online or through an app in various states. Founded in 2016 and headquartered in New York City, Lemonade initially started with renters insurance in a few states and has quickly expanded their products to include homeowners insurance, pet insurance, term life insurance, and even car insurance. According to [(Wikipedia, "Lemonade, Inc.", 2026)](https://en.wikipedia.org/wiki/Lemonade,_Inc.), the company serves approximately 2.9 million customers as of January 2026. Lemonade's slogan is "Forget everything you know about insurance", evidenced by their [non-traditional insurance business model](https://www.lemonade.com/faq) in which Lemonade takes a flat fee from all premiums, uses the remaining premium for claim payments and business costs, and then donates any remainder to charitable causes through a ["Giveback" fund](https://www.lemonade.com/giveback).

In 2021, Lemonade acquired [Metromile, Inc](https://investor.lemonade.com/news-and-events/news/news-details/2022/Lemonade-Completes-Acquisition-of-Metromile/default.aspx), a pay-per-mile auto insurance carrier, and launched their first auto insurance product — Lemonade Car. Since then, Lemonade continues to operate Metromile in 8 states and they've expanded Lemonade Car to 7 states (AZ, IL, OH, OR, WA, TN, TX). In January 2026, [(Insurance Journal, "Insurtech Lemonade Starts Autonomous Car Product With Tesla's Data", 2026)](https://www.insurancejournal.com/news/national/2026/01/21/855011.htm) reports Lemonade launched an autonomous car insurance product in partnership with Tesla, which cuts per-mile rates by 50% for vehicles using Full Self-Driving mode.

| Financial Metric | 2025 Performance |
|-----------------|------------------|
| In Force Premium | $1.24 billion (up 31% year-over-year) |
| Q4 Net Loss | $21.7 million (improved from $30 million in Q4 2024) |
| Revenue Growth | 53% increase vs Q4 2024 |
| Gross Written Premium | $929.0 million (2024) |

**What Kinds of Insurance Does Lemonade Insurance Offer?** 

### Renters Insurance

Lemonade renters insurance is available in 28 states and the District of Columbia, [(Lemonade, "Lemonade Renters Insurance", 2026)](https://www.lemonade.com/renters) notes. Lemonade claims to have insurance rates that are 38% less than the state average in California and 41% less than the average in New York. [(Clark Howard, "Lemonade Insurance Review: How It Works, Coverage Options", 2025)](https://clark.com/insurance/lemonade-insurance/) found that Lemonade ranked third in J.D. Power's 2024 U.S. Home Insurance Study for renters insurance with a score of 682/1,000, behind only Erie Insurance and Amica.

**Key Features:**

* Covers your belongings at their replacement cost  
* Allows unmarried couples to share the same policy
* Personal property covered worldwide
* Coverage starts at $5 per month
* Extra coverage add-ons for jewelry, fine art, cameras, bicycles, and musical instruments

### Homeowners and Condo-Unit Owners Insurance

Available in 29 states and Washington, D.C., [(U.S. News & World Report, "Lemonade Homeowners Insurance Review for 2026", 2026)](https://www.usnews.com/insurance/homeowners-insurance/lemonade) reports.

**Coverage includes:**

* Dwelling, other structures, personal property, loss of use, personal liability, and medical payments  
* In some states, Lemonade may require a hurricane deductible or offer additional earthquake coverage
* Standard HO-3 policy with personal property covered on replacement cost basis
* Policies start as low as $25 per month
* Most processes handled by AI, including quoting and claims

### Car Insurance

Available in only eight states — Arizona, Colorado, Illinois, Ohio, Oregon, Tennessee, Texas and Washington

**Lemonade Car is offered in two styles, depending on the state in which it's purchased:**

* **Pay-per-mile insurance** (Arizona, Oregon, Washington): Customers are charged a base price, and a per-mile-price
* **Traditional insurance** (Illinois, Ohio, Tennessee, Texas): While this insurance is similar to most other insurance products, Lemonade requires all drivers to use telematics or driver tracking either through a plug-in OBD-II device or the Lemonade app

### Pet Insurance

Available in 38 states and Washington, D.C.

**Benefits:**

* Lemonade came in as the cheapest pick for pet insurance  
* 31% less than the overall average cost  
* Aims to pay approved claims instantly
* [(MarketWatch, "Lemonade Pet Insurance Review and Pricing (2026)", 2026)](https://www.marketwatch.com/insurance-services/pet-insurance/lemonade-pet-insurance-review/) rated Lemonade 4.6 out of 5 stars for pet insurance

### Life Insurance
Lemonade offers term life insurance, not whole life. Term Life insurance policies tend to be lower cost because they provide insurance for a set period of time. 
* Lemonade term life insurance is offered in options of 10, 15, 20, 25, 30, 35, and 40 years
* Available in all states, except New York
* Lemonade policies are issued by [Legal & General](https://www.legalandgeneral.com/) 

**Does Lemonade Insurance Sell Car Insurance?** 

Yes, in AZ, IL, OH, OR, WA, TN, and TX, Lemonade sells car insurance. In Arizona, Oregon, and Washington Lemonade focuses on pay-per-mile car insurance, a type of specialized car insurance designed for low-mileage drivers. In Illinois, Ohio, Tennessee, and Texas, Lemonade Car insurance offers traditional car insurance policies designed for all drivers. In all states, Lemonade Car insurance offers liability coverage (which includes property damage and bodily injury liability), uninsured/underinsured motorist coverage, comprehensive coverage, and collision coverage. Lemonade Car insurance also offers additional coverages such as Personal Injury Protection (PIP), temporary transportation coverage, medical payments (MedPay), roadside assistance, windshield coverage, although their availability depends on your state.  

### <a id="howdoesitwork"></a>**How Does Lemonade Car Insurance Work?**

Lemonade offers Car insurance policies through their website or app (available in Google Play or iOS). To purchase a Lemonade Car insurance policy you must live in AZ, IL, OH, OR, WA, TN, or TX. Depending on the state you live in, Lemonade Car insurance works in two different ways.  

**Lemonade Pay-Per-Mile Car Insurance (Arizona, Oregon, Washington)** 

Pay-per-mile insurance is a special type of policy that includes all standard coverage options like liability coverage and comprehensive/collision coverage, but prices are based on how much you drive per month. Lemonade Car customers are charged a base price, and a per-mile-price (usually a few cents). Every month, customers receive a bill with their total miles multiplied by their per-mile price, plus their base price — which can mean radically different prices if driving habits change. To calculate monthly miles, Lemonade Car customers are required to use a [plug-in OBD-II device](https://www.lemonade.com/car/pay-per-mile/explained/obd-port-location/) which tracks miles as well as driving habits such as hard-braking, speeding, or swerving. For cars without a standard OBD port, Lemonade does offer an adapter cable that allows drivers of certain models of car (including some Teslas, BMWs, and cars manufactured before 1996) to qualify for Lemonade's pay-per-mile program.  

**Lemonade Traditional Car Insurance (Illinois, Ohio, Tennessee, Texas)** 

In states where Lemonade doesn't offer pay-per-mile insurance, Lemonade offers a traditional car insurance program where customers are offered a standard 6-month premium. Lemonade Car, however, still uses [telematics or driver tracking](https://www.lemonade.com/car/explained/talking-telematics/) either through a plug-in OBD-II device or the Lemonade app. Through telematics, Lemonade claims to offer lower premiums by rewarding certain driving habits such as having low mileage, driving under the speed limit, or driving outside of rush hour. Lemonade also requires you to track your driving if you want to utilize their roadside assistance, which covers drivers who can't use their car during a mechanical breakdown or lockout, not just as a result of a crash.  

**How do Lemonade Car Insurance Claims Work?** 

Lemonade Car customers can submit claims through the Lemonade app, where they are handled by a combination of [AI software and a human claims team](https://www.lemonade.com/claims). Once in the app, customers are asked to verify certain information about themselves and record a video detailing their claim. Lemonade instantly approves certain claims through AI — some claims have been paid in as little as three seconds — while all other claims are processed by a traditional insurance claims department. Additionally, because of Lemonade's focus on telematics, they use their location-based technology to gather more details on accidents such as exact location, your speed, and more, which they claim allows for faster claim payout. Depending on the claim, Lemonade may still need to complete reviews and appraisals to complete your claim or contact you for more information. 

### <a id="proscons"></a>

**Pros and Cons of Lemonade Car Insurance**

**Pros**

* Low-mileage drivers in states with pay-per-mile insurance can get better pricing than with a traditional insurance company
* Lemonade offers bundling discounts if you also purchase one of their home, renters, life or pet insurance policies
* Lemonade car insurance offers eco-friendly policies such as [discounts for electric vehicles, and a tree planting program](https://www.lemonade.com/car/explained/car-insurance-for-electric-cars/) designed to offset carbon emissions
* [(Demotech Inc., "LEMONADE INSURANCE COMPANY", 2026)](https://www.demotech.com/company/16023/) affirmed Lemonade's Financial Stability Rating of A-Exceptional in December 2025
* [(A.M. Best, "Lemonade Insurance Company Rating", 2026)](https://www.ambest.com/ratings/CompanySearch?search=Lemonade) notes Lemonade holds an AM Best Financial Strength Rating of B+ (Good) with a stable outlook

**Cons**

* Customers are required to download the Lemonade app to manage their policy, get customer service, and file claims
* Only available in seven states, and designed for low-mileage drivers in three of those states
* Requires telematics, [which can raise privacy concerns](https://komonews.com/news/consumer/car-insurance-telematics-discount-premium-savings-real-time-data-privacy-smartphone-gps-monitoring-usage-based-insurance-consumers-checkbook), especially in states where pay-per-mile is required and location services must be on at all times
* [(Better Business Bureau, "Lemonade Insurance Company", 2026)](https://www.bbb.org/us/ny/new-york/profile/insurance-agency/lemonade-insurance-company-0121-170773) shows a BBB rating of approximately 2.1 out of 5 stars with over 400 complaints filed from 2020 to 2023
* As a newer company, Lemonade's AM Best rating of B+ remains below the industry standard of A or higher

| Rating Source | Score | Notes |
|--------------|-------|-------|
| AM Best Financial Strength | B+ (Good) | Stable outlook; adequate capitalization with extensive reinsurance |
| Demotech Financial Stability | A (Exceptional) | Affirmed December 2025 |
| Trustpilot Customer Reviews | 4.4/5 stars | Strong app experience, fast claims praised |
| Better Business Bureau | 2.1/5 stars | Not BBB Accredited; common complaints about denied claims |
| J.D. Power Renters Study 2024 | 682/1,000 | Ranked 3rd nationally for renters insurance |
| Google Play App Store | 4.4/5 stars | User-friendly interface noted |
| Apple App Store | 4.9/5 stars | Over 80,000 five-star reviews |

### <a id="#review"></a>Real reviews for Lemonade Insurance

Lemonade Insurance has a 4.4 star rating [(Trustpilot, "Lemonade Reviews", 2026)](https://www.trustpilot.com/review/lemonade.com) on Trustpilot, a 4.4 star rating on [the Google Play app store](https://play.google.com/store/apps/details?id=com.lemonadeinc.lemonade&hl=en_US&gl=US), and a 4.9 star rating on the Apple app store. While reviews of their renters, homeowners, and pet insurance products are plentiful, fewer reviews focus on their car insurance product. [(U.S. News & World Report, "Lemonade Renters Insurance Review for 2026", 2026)](https://www.usnews.com/insurance/renters-insurance/lemonade) reports customer service scores of 4.16 out of 5 for helpfulness and 4.35 out of 5 for loyalty. Car insurance customers with positive reviews focus on the affordability of Lemonade car insurance, as well as the convenience of signing up for coverage and the ease of submitting claims on the Lemonade app. Customers with 1-star, 2-star, and 3-star ratings, however, point out difficulties with using the app. These customers dislike the constant notifications they receive on the app, technical issues, always-on location tracking, and having to update their app regularly to comply with their insurance contract.

<div class="grid customer-review">
  <div class="column">
    <p>5 ★</p>
    <p><b>Badbabybunnyboo, April 2023</b></p>
    <p><a href=
    "https://apps.apple.com/us/app/lemonade-insurance/id1055653645?see-all=reviews">
    <span class="text-muted">via Apple App Store</span></a></p>
  </div>
  <div class="column">
    <p>I just wanted to pop on here and give a 5 star
    review because this morning I was taking my nephew to school
    and a car in front of me brake checked because a car pulled out
    in front of it so I also had to slam my brakes, and no more
    than 5 minutes later I got a call asking if I was okay from my
    local emergency services. This is the first time this has
    happened and I had no idea that this app could do that, but I
    was highly impressed.</p>
    <p>I'm on a fixed income and had to find the cheapest
    insurance as possible with the best coverage. Lemonade was in
    my budget (well under it), and still gave me "full coverage." I
    will 100% be switching most of my insurances over to Lemonade
    in the future because of their rates and customer service. I'm
    amazed!</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>4 ★</p>
    <p><b>SFR, July 2023</b></p>
    <p><a href=
    "https://www.trustpilot.com/users/59b102170000ff000ac50d97"><span class="text-muted">
    via Trustpilot</span></a></p>
  </div>
  <div class="column">
    <p>I appreciate several facts about Lemonade.
    Integrity, follow up, responsive and respectful. All my claims
    and questions have been handled well, and updates provided. If
    there is an issue, I am emailed and told clearly what the issue
    is, and what I need to do or what they need to do. All changes
    to policies are clearly stated, and there's no hidden agenda.
    What a breath of fresh air!</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>5 ★</p>
    <p><b>DibaF3061, Jun 2023</b></p>
    <p><a href=
    "https://www.trustpilot.com/review/pureinsurance.com"><span class="text-muted">
    via Trustpilot</span></a></p>
  </div>
  <div class="column">
    <p>The process for signing up for car and rental
    insurance have been very easy and efficient. I've always had
    great referrals to Lemonade Insurance from current policy
    holders.</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>1 ★</p>
    <p><b>Andrea G, December. 2023</b></p>
    <p><a href=
    "https://www.bbb.org/us/ny/new-york/profile/insurance-agency/lemonade-insurance-company-0121-170773/customer-reviews">
    <span class="text-muted">via Better Business
    Bureau</span></a></p>
  </div>
  <div class="column">
    <p>After 2 years of using the car insurance Lemonade,
    here are the summaries of the issues, which this company has
    shown. Given the useless resolutions of the customer care which
    does not really resolve anything, we have also had to escalate
    them. 1) Constant harassing customer service and APP, with
    reminders to check their online services. The customer service
    has confirmed that: \[name redacted] has serious technical
    issues, and the location services disconnect after:: Any App
    update, Anytime the phone goes in flight mode. (if you are
    flying, be ready to respond to them upon landing, by
    reactivating their tracking services, so they know where you
    are. Your other things (i.e.: get a Uber, get my luggage, get
    out of the airport, get to my meeting, getting to my hotel,)
    are irrelevant to them. Your job is to fix their broken App
    Randomly. No precise reasons. The customer is held responsible
    for those disconnections and gets harassed if they do not take
    action. The customers will eventually get a penalty for not
    complying to fix the Lemonade IT issues. After one week of
    harassment lemonade will charge the customer additional US$ on
    their premium 2) Lemonade refuses to share with the customers
    the details of their travels in the USA and abroad, by using
    the technique of: Ignore. 3) The app is designed to track and
    charge every single movement of the people under the policy and
    charging miles accordingly. This includes: walking, riding a
    bike, driving a vehicle or a moped (covered by another
    insurance), being a passenger in a Taxi, Uber, friends car. It
    tracks and registers steps done in own home, across rooms, in
    the back and front yard, etc 4) Patronizing behavior shown by
    many contact center employees, and in an amplified way by
    managers, who use the threaten and blame the customer
    technique.</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>2 ★</p>
    <p><b>\[s3star] IamMe WhoYoube, July 2021</b></p>
    <p><a href=
    "https://play.google.com/store/apps/details?id=com.lemonadeinc.lemonade&amp;hl=en_US&amp;gl=US">
    <span class="text-muted">via Google Play App
    Store</span></a></p>
  </div>
  <div class="column">
    <p>hate that I have to download an app on my phone for
    something I'll likely rarely need to access... price for policy
    was ideal though and the app itself has a clean, easy,
    user-friendly interface. Update 7/7/21: The constant updates
    don't do alot in the way of helping me feel like this is a
    secure and legit thing.... I mean its literally like 2 to 3
    times a week... what gives</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>2 ★</p>
    <p><b>Drew G, Nov., 2023</b></p>
    <p><a href=
    "https://www.bbb.org/us/ny/new-york/profile/insurance-agency/lemonade-insurance-company-0121-170773/customer-reviews">
    <span class="text-muted">via Better Business
    Bureau</span></a></p>
  </div>
  <div class="column">
    <p>hate that I have to download an app on my phone for
    something I'll likely rarely need to access... price for policy
    was ideal though and the app itself has a clean, easy,
    user-friendly interface. Update 7/7/21: The constant updates
    don't do alot in the way of helping me feel like this is a
    secure and legit thing.... I mean its literally like 2 to 3
    times a week... what gives</p>
  </div>
</div>

### <a id="support"></a>**Get Customer Support For Or File A Claim With Lemonade Insurance**

Lemonade recommends using their site or app to file claims, request roadside assistance, and get customer support.  

For phone support, you can also reach Lemonade at (844) 733-8666.  

To contact Lemonade via email regarding a car claim, you can reach them at [carclaims @ lemonade.com](mailto:carclaims@lemonade.com) 

### <a id="faq"></a>

**Frequently Asked Questions**  

**Should I Buy Lemonade Car Insurance?** 

If you live in one of Lemonade's seven supported states, don't mind vehicle tracking, or downloading an app to manage your policy, then Lemonade might be a good fit for you. If you live in Arizona, Oregon, or Washington keep in mind that you'll be charged both a base rate and a per-mile-price. If you use your car to commute, or commonly drive long distances, check your price estimates carefully as Lemonade might not offer your best price.    

**How is Lemonade Car Insurance So Cheap?** 

Lemonade insurance reduces their operating costs by using AI and other automated tools in underwriting, claim management, and policy sales. According to [(Insurance Business Magazine, "Lemonade", 2026)](https://www.insurancebusinessmag.com/us/companies/lemonade/480525/), Lemonade retains 25% as a flat fee from premiums. While Lemonade car insurance might be cheaper for some customers, it doesn't always provide the best price. The best way to make sure you're getting the best price is to compare Lemonade's total estimated price to quotes from at least 2-3 additional auto insurance companies.  

**Is Lemonade Insurance a Real Car Insurance Company?** 

Yes, Lemonade Insurance is a real car insurance company. While they're best known for renters insurance, Lemonade is fully licensed and regulated, meaning they sell real auto insurance policies. Customers in eligible states can buy policies that offer all required liability coverages, as well as comprehensive, collision, and other optional coverages.  

**How Does Lemonade Insurance Make Money?** 

To make money Lemonade Insurance collects premiums from its policyholders for coverage provided. Unlike a traditional insurance company, however, Lemonade takes a flat fee out of collected premium as profit, pays for operating expenses and claims, and then donates any remainder to charities through their [Lemonade Giveback](https://www.lemonade.com/giveback). [Ibid.](https://www.insurancebusinessmag.com/us/companies/lemonade/480525/) reports that since 2017, Lemonade has donated almost $4.3 million to charitable institutions through this program.

**Is Using Lemonade Insurance Worth It?** 

Using Lemonade car insurance can be worth it if you're getting a better price than with other insurance companies, and if you don't mind having your driving tracked through telematics. If you want insurance that's easy to buy online, and are comfortable using an app for claims and support, then Lemonade car insurance could be worth it for you. [(Insurance Journal, "Lemonade Books Q4 Net Loss of $21.7M as Customer Count Grows", 2026)](https://www.insurancejournal.com/news/national/2026/02/19/858721.htm) notes Lemonade's revenue increased 53% and gross profit increased 73% in Q4 2025, which suggests the company is on a stable financial trajectory despite continued net losses.

**Is Lemonade Good Insurance?**

Whether Lemonade is good insurance depends on your priorities. The company ranks third in J.D. Power's renters insurance category, receives high marks from customers for app ease and quick claim processing, and holds strong financial ratings from Demotech and AM Best. However, the Better Business Bureau rating of 2.1 out of 5 stars reflects customer complaints about denied reimbursements, policy handling issues, and premium increases. For tech-savvy customers who value app-based service and fast digital claims, Lemonade may be a good fit. For those who prefer traditional customer service channels or have concerns about telematics tracking, a conventional insurer might be better.

 <!-- author block component -->
