---
title: "Gabi [Updated 2026]"
description: "Gabi is an insurance brokerage/agency owned by Experian. They build software to help buyers compare different insurance policies, but sometimes don't go far enough in their comparisons to ensure users get the best price."
canonical: "https://www.coveragecat.com/reviews/gabi"
last-updated: "2026-07-16"
---

# Gabi [Updated 2026]

1. [Introduction to Gabi Insurance](#introduction)
2. [What Kinds of Insurance Does Gabi Offer?](#typesofinsurance)
3. [Does Gabi Sell Auto Insurance?](#sellprimary)
4. [Does Gabi Sell Homeowners Insurance?](#sellsecondary)
5. [How Does Gabi Insurance Work?](#howdoesitwork)
6. [Pros and Cons of Gabi Insurance ](#proscons)
7. [Customer Reviews of Gabi Insurance](#gabi)
8. [Get Customer Support Or File A Claim For Gabi Insurance](#customersupport)
9. [Frequently Asked Questions](#faq)

### <a id="introduction"></a> Introduction to  Gabi Insurance

Gabi is an insurance brokerage/agency headquartered in San Francisco, California and owned by Experian. Experian acquired Gabi in November 2021 for $320 million [(Experian, "Experian Annual Report 2023", 2023)](https://www.experianplc.com/content/dam/marketing/global/plc/en/assets/documents/reports/2023/annual-report/experian_annual_report_2023_web.pdf) to expand its presence in the auto insurance vertical. The company operates as Experian Insurance Services following the acquisition. At the time of the deal, [corporate investors Securian, Northwestern Mutual, and Cuna Mutual all exited their positions](https://globalventuring.com/corporate/experian-executes-320m-gabi/) in the company.

[Founded in 2016](https://www.gabi.com/about/) by Hanno Fichtner and Krzysztof Kujawa, Gabi was created to help consumers compare insurance policies through a mobile-first platform. Fichtner previously worked at McKinsey advising insurance and retail companies, while Kujawa launched health insurance marketplaces GetInsured and Covered California. [Crunchbase lists](https://www.crunchbase.com/organization/gabi) two additional co-founders, Vincenz Klemm and Pawel Olszewski, with a technical team based in Lodz, Poland. As Coverager describes in its review of Experian's required regulatory reporting, the acquisition was a bid to expand its presence in the "auto insurance vertical". The article goes on to describe Gabi as a "mobile-first" shopper and a triumph for getting "Distribution right" \[sic].

As expressed in our comparison between shopper tools like [Gabi](/comparisons/gabi) and [PolicyGenius](/comparisons/policygenius): these tools do not go far enough in making comparisons easy and transparent for users. They don't ensure you have the correct coverage and stop short of searching the market for the best policy (instead searching the subset that can pay them).

| Gabi Insurance Rating | Score |
|----------------------|-------|
| Better Business Bureau | A+ (not accredited) |
| Consumer BBB Rating | 1.72 out of 5 stars |
| AM Best Rating | N/A (broker, not insurer) |
| Trustpilot | 3.5 out of 5 stars |
| Yelp | 101 reviews (as of July 2026) |

### <a id="typesofinsurance"></a>What Kinds of Insurance Does Gabi Offer?

[Gabi shops for a range of consumer insurance products](https://www.gabi.com/). Their "Compare Insurance" tab lists auto, home, umbrella — [sometimes called excess liability](/umbrella-insurance) — renters, and landlords as options for search. Some of these options are recent additions.

According to [Gabi's FAQ page](https://www.gabi.com/faq/), the company also offers motorcycle and RV insurance through its advisors. These products are available by contacting Gabi's team directly rather than through the online quoting tool. The company partners with over 40 insurance carriers, though this number varies by state and coverage type.

| Coverage Type | Availability | Purchase Method |
|--------------|-------------|-----------------|
| Auto Insurance | All 50 states + DC | Online or phone |
| Homeowners Insurance | All 50 states + DC | Online or phone |
| Renters Insurance | All 50 states + DC | Online or phone |
| Condo Insurance | All 50 states + DC | Online or phone |
| Landlord Insurance | All 50 states + DC | Online or phone |
| Umbrella Insurance | All 50 states + DC | Online or phone (requires auto bundle) |
| Motorcycle Insurance | Select states | Phone only |
| RV Insurance | Select states | Phone only |

### <a id="sellprimary"></a> Does Gabi Sell Auto Insurance?

Gabi itself doesn't sell auto insurance directly, but connects you to carriers that can. After you complete an online quote or have a call with an agent, you can purchase auto insurance from one of the many carriers they work with.

Gabi customers save an average of $961 per year by switching through the platform, and quotes can be obtained in a matter of minutes. More recent data from the [SoFi partnership](https://www.sofi.com/online-insurance/) shows higher savings figures: an average of $1,007 per year for customers who switched and saved between May 2024 and April 2025, and $1,342 per year for customers who switched multiple policies. However, [Gabi's FAQ](https://www.gabi.com/faq/) notes that quote comparisons typically appear within two minutes, though manual reviews can take up to 48 hours. The company does not perform credit checks itself, but partner insurers may conduct soft credit checks.

The company works with carriers including Travelers, Nationwide, Kemper, Safeco, Progressive, State Farm, Farmers Insurance, Geico, and Liberty Mutual. At one point, Gabi boasted of working with ["40 providers"](https://mediaalpha.com/article/how-gabis-valuable-audience-is-driving-results-for-insurance-advertisers/#:~:text=Once%20the%20shopper%20tells%20Gabi,forth%E2%80%94at%20a%20lower%20price.) to help buyers compare quotes, but it is unclear across what combination of lines of coverage and states these providers can offer real quotes.

One common Gabi insurance complaint involves quote accuracy. [Gabi's FAQ acknowledges](https://www.gabi.com/faq/) that prices may change if the insurance company finds differences in the driving record or insurance history during final underwriting. [BBB complaint records](https://www.bbb.org/us/ca/san-francisco/profile/auto-insurance/gabi-1116-876760/complaints) show at least one case where Gabi acknowledged an agency error: a multi-policy discount was applied at the time of sale when it should not have been, which led to an unexpected $148 bill from Grange Insurance.

### <a id="sellsecondary"></a> Does Gabi Sell Homeowners Insurance?

Yes, Gabi does help sell homeowners insurance as an agency. They can help you find standard coverage for any homes and other structures you might own, though the search will be limited to only carriers they partner with. It depends on the final carrier selected, but liability or personal property coverage should be available via most policies findable through Gabi when required and available.

[Gabi's homeowners insurance page](https://www.gabi.com/homeowners-insurance/) promotes bundling options for home and auto insurance to maximize savings. Gabi's website notes [(Gabi, "Homeowners Insurance Coverage", 2026)](https://www.gabi.com/homeowners-insurance/) that Gabi connects homeowners with providers that offer dwelling protection, personal property protection, liability protection, water backup coverage, enhanced dwelling protection, and scheduled personal property coverage. The platform works with major insurers including State Farm, Farmers Insurance, Geico, and Liberty Mutual for homeowners policies.

### Does  Gabi  Sell Liability Insurance?

As a broker, Gabi can help you find liability insurance in one of two ways. The option to purchase added liability protection should be available across almost all of their property insurance products.

The second way is via excess liability or Umbrella insurance, liability coverage beyond what traditional policies will cover to protect buyers' wealth when it exceeds those limits. To purchase this coverage [Gabi requires you](https://www.gabi.com/umbrella-insurance/) to bundle with an auto policy and search for both simultaneously.

### <a id="howdoesitwork"></a> How Does Gabi Insurance Work?

Gabi is a subsidiary of Experian that focuses on sales to mobile-first buyers for all the lines of insurance they serve. The company operates in all 50 states plus Washington DC, [holding California Department of Insurance license number 0L31621](https://www.bbb.org/us/ca/san-francisco/profile/auto-insurance/gabi-1116-876760) among other state licenses.

By offering a shopping experience that some buyers enjoy, Gabi has made progress in the insurance sales process with its mobile app and online quoting process. The company raised $39.1 million in total funding from investors before its acquisition by Experian. At the time of the deal, Gabi had approximately 200 employees at the time of the deal, according to Experian’s acquisition announcement. That headcount has since dropped: [Tracxn reports 75 employees as of April 2026](https://tracxn.com/d/companies/gabi/__FbY_neiglFDiYxXivWkpUzXKFGfsW5W35lQWQmMDytM), a 63% reduction.

The SoFi partnership represents a significant distribution channel for the company. [SoFi's insurance page](https://www.sofi.com/online-insurance/) confirms that Experian offers insurance through its licensed subsidiary Gabi Personal Insurance Agency, Inc. via this partnership.

For many buyers, the process will still result in a call with a broker to finalize a quote or purchase. The company earns commission from insurance carriers when customers purchase policies, not from consumers directly. Some will be open to trying [Coverage Cat](/) to help provide a better aligned and robust buying experience.

| Gabi Company Snapshot | Detail |
|----------------------|--------|
| Founded | 2016 |
| Headquarters | San Francisco, CA |
| Parent Company | Experian (acquired Nov 2021 for $320M) |
| Employees (April 2026) | 75 |
| Employees (at acquisition) | ~200 |
| Total Pre-Acquisition Funding | $39.1M |
| Insurance Carrier Partners | 40+ |
| States of Operation | All 50 + DC |
| Key Distribution Partner | SoFi |

### <a id="proscons"></a> Pros and Cons of  Gabi Insurance

<div class="grid">
  <div class="column">
    <p><b>Pros</b></p>
    <ul>
      <li>Better buying experience than most, but not all
      online insurance shoppers</li>
      <li>Partners with 40+ insurance carriers across multiple states</li>
      <li>Quick quote process (as fast as 2-10 minutes)</li>
      <li>Average customer savings of $961-$1,007 per year</li>
      <li>No fees charged to consumers</li>
    </ul>
    <p></p>
  </div>
  <div class="column">
    <p><b>Cons</b></p>
    <ul>
      <li>Customers often still have to call to get quotes
      / purchase</li>
      <li>Can't guarantee final price since it's a broker
      not an underwriter</li>
      <li>Owned by a company with a bad record of data
      stewardship</li>
      <li>Quote accuracy issues reported by multiple customers</li>
      <li>Limited phone support availability</li>
      <li>Service quality concerns since Experian acquisition</li>
      <li>Headcount dropped from ~200 to 75 since acquisition</li>
    </ul>
  </div>
</div>

### <a id="gabi"></a>Consumer Reviews of  Gabi Insurance

From reading consumer reviews from four years ago its clear that Gabi was once a helpful insurance service that offered better quality than most comparison tools on the market at that time with a few hiccups. Unfortunately, recent reviews are very negative. It seems from reading across a number of sources that bad agent incentives and sub-par customer service have customers feeling like service has degraded since the Experian purchase.

[The Better Business Bureau](https://www.bbb.org/us/ca/san-francisco/profile/auto-insurance/gabi-1116-876760) gives Gabi an A+ rating but notes a consumer rating of just 1.72 stars out of 5. Gabi has delivered millions of quotes to drivers, though negative Gabi insurance complaints mention misleading quotes and discomfort with sharing payment information before final rates are confirmed.

<div class="grid customer-review">
  <div class="column">
    <p>1 ★</p>
    <p><b>K J. in Houston TX, Febuary 2023</b></p>
    <p><a href=
    "https://apps.apple.com/us/app/lemonade-insurance/id1055653645?see-all=reviews">
    <span class="text-muted">via Yelp</span></a></p>
  </div>
  <div class="column">
    <p>WARNING! BAD PEOPLE! I purchased an auto insurance
    policy through an ad I saw from Gabi Insurance. They bound the
    wrong auto policy coverages through Allstate with coverages I
    never elected, like PIP. They left off towing and rental. I
    learned this too late last week when I was rear ended and need
    to use my rental/towing coverage. No one answers the phone at
    Gabi. You have to leave a message and wait to see if someone
    returns your call. Eventually, a day later, an uniformed and
    unimpressive young lady called and essentially told me "awe,
    too bad, so sad", call Allstate to see if they will help you
    because Gabi Insurance won't get involved. WTF! Well, I did
    just that. Gabi insurance just wants your money. You are nobody
    to them. Gabi Insurance will not call you or help you when you
    have a claim. Your asking for more problems if you go with Gabi
    Insurance as your agent.</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>4 ★</p>
    <p><b>R H, July 2023</b></p>
    <p><a href=
    "https://www.trustpilot.com/users/59b102170000ff000ac50d97"><span class="text-muted">
    via Google Maps Reviews</span></a></p>
  </div>
  <div class="column">
    <p>We first contacted Gabi back in early 2019 when
    LiMu had suddenly raised our renewal premium by over $600
    (&gt;30%). Previously, our rates may have gone up slightly @
    each renewal, but nothing dramatic, even during the 7 years
    following an accident claim we had in 2012.</p>
    <p>So we were pleased when Gabi offered us comparable
    coverage at a lower premium through Safeco (ironically, also a
    Liberty Mutual company). It saved us nearly $1k for that year,
    so we jumped at it. We were also pleased when our Gabi
    representative promised that they would continue to monitor the
    market prior to each annual renewal and let us know if they
    found other savings available for us.</p>
    <p>We have never had any claims with Safec and our
    premium through Gabi only increased slightly at renewal in 2020
    and again in 2021. Since Gabi never notified us of better rates
    prior to these renewals, we assumed they hadn't been able to
    find any savings for us and let our policy automatically renew.
    Then, just prior to our 3rd annual renewal in early 2023,
    Safeco notified us that our 2023 premium would be going up by
    nearly $1500 to $4K per year, (over 50% higher than it was in
    2022. I immediately sent a message to Gabi through their
    website asking whether they had found better rates to offer us,
    but I never heard back. With the renewal date approaching, I
    decided to shop around myself and was quickly able to find some
    other insurers offering comparable coverage for significantly
    less than Safeco's renewal.</p>
    <p>I was especially surprised when I got a quote
    directly from Liberty Mutual that was nearly $2K/yr lower than
    Safeco's, so we signed back up with Liberty and canceled our
    Safeco policy with Gabi prior to renewal.</p>
    <p>The lessons we learned were:</p>
    <p>1) Always do your own research prior to renewal,
    and</p>
    <p>2) Don't expect Gabi to look out for you.</p>
    <p>Although we might consider checking back with Gabi
    at some point in the future, but I would never again count on
    Gabi to offer us better rates once they've sold us a policy.
    Continue to do your own homework.</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>5 ★</p>
    <p><b>DibaF3061, Jun 2023</b></p>
    <p><a href=
    "https://www.gabi.com/reviews/"><span class="text-muted">via
    Gabi in-house reviews</span></a></p>
  </div>
  <div class="column">
    <p>Third time was right!I kept seeing the commercial
    about Gabi and wanted to give these guys a chance. I tried a
    bundled home-auto a first time, the prices that came back were
    about 35% less than my current bundle, but after a week a
    policy re-evaluation came back and was 20% more.. I passed. I
    changed my mind a couple of months later and tried a second
    time, but long sRead more about I kept seeing the commercial
    abouttory short, different insurance and same outcome. Then in
    June I thought even for 10-15% I should switch so I submitted a
    third time (always the same data) and this time with Farmers.
    The quote from Gabi was with Farmers, 40% less than my
    insurance. The difference is Farmers sent a matching contract,
    without review, which I signed. As is usual, à home inspection
    happen and did not change the quote as everything was
    accurately provided to Gabi. Worth it!</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>1 ★</p>
    <p><b>Cindy Aten, December. 2023</b></p>
    <p><a href=
    "https://www.bbb.org/us/ny/new-york/profile/insurance-agency/lemonade-insurance-company-0121-170773/customer-reviews">
    <span class="text-muted">via Google Maps Reviews</span></a></p>
  </div>
  <div class="column">
    <p>Experian/Gabi - Based on their quote I switched my
    Auto and Homeowners to a company they recommended and paid for
    a year in advance. 2 months later they billed me for additional
    $$ saying a discount was wrongly applied and has been removed
    so I owe more. NOT my fault. I spent hours trying to get help,
    "supervisor" of customer service didn't even make the effort to
    call back - just emailed saying the request was denied. NOT
    RECOMMENDED.</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>1 ★</p>
    <p><b>Whitney King</b></p>
    <p><a href=
    "https://maps.app.goo.gl/fGk32FRhd48A5nae9"><span class=
    "text-muted">via Google Maps Reviews</span></a></p>
  </div>
  <div class="column">
    <p>I just wanted to see quotes on their website. It
    didn't show me any but they sure were quick to send my number
    to every scam insurance company bc I received about 20 calls
    the same day. Don't give them any of your info.</p>
  </div>
</div>

<div class="grid customer-review">
  <div class="column">
    <p>1 ★</p>
    <p><b>David W, April, 2023</b></p>
    <p><a href=
    "https://www.bbb.org/us/ca/san-francisco/profile/auto-insurance/gabicom-1116-876760/customer-reviews#1116_876760_369334">
    <span class="text-muted">via Better Business
    Bureau</span></a></p>
  </div>
  <div class="column">
    <p>Avoid this company contacted them to see about a
    cheaper auto policy they quoted me a price that was incorrect
    the agent would input incorrect information just to sell the
    policy only to have your policy updated a month later and 125
    dollars more than what you where quoted and agreed to all so
    they can make their commission</p>
  </div>
</div>

### <a id="customersupport"></a> Get Customer Support For Or File A Claim With Gabi

Customer support for Gabi insurance is only available via the app or via email [hello@gabi.com](mailto:hello@gabi.com) address. [Yelp lists](https://www.yelp.com/biz/gabi-personal-insurance-agency-san-francisco-2) Gabi's phone number as (323) 375-1121, with business hours Monday through Friday 9:00 am to 6:00 pm Pacific Time. The company is closed on weekends. Gabi's website notes that phone support is absent, with online chat and email as the primary contact methods [(Gabi, "Contact Us", 2026)](https://www.gabi.com/contact)

The implication is that buyers are expected to troubleshoot most insurance problems directly with their final carriers. Because Gabi is a broker rather than an insurer, Gabi insurance claims are handled by the underlying insurance companies (Travelers, Safeco, Progressive, etc.) not by Gabi itself. [Gabi's FAQ confirms](https://www.gabi.com/faq/) that customers can call Gabi or the insurance company directly for claims or coverage questions, but multiple Gabi reviews suggest the company is slow to respond or redirects callers to carriers.

Alternatively, if you purchased your policy through Coverage Cat we can help with insurance support (troubleshooting, claims, etc.) to carriers on your behalf and help advise how you should manage your claims situation.

### <a id="faq"></a> Frequently Asked Questions

**Should I Buy Gabi Insurance?**

If you want a comparison tool to buy insurance online there are worse choices than Gabi. It can be an okay alternative for a lot of people and is certainly better than going with the first carrier you can think of or local captive agent you know. However, be aware that quote accuracy can be an issue, and prices may change after underwriting review.

**Is Gabi a Real Insurance Company?**

Yes, Gabi is a legitimate insurance broker. It helps other insurance companies sell their policies. It's owned by [Experian](https://www.experian.com/) a company with over $6 billion in revenue. Gabi operates in all 50 states plus Washington DC with appropriate state licenses.

**How Does Gabi Insurance Make Money?**

Gabi Insurance gets a commission whenever you buy insurance through one of its suggested carriers. It tries to stand out for its buying experience and large carrier network relative to other insurance shopping tools. The company does not charge fees to consumers.

**Is Gabi good insurance?**

Gabi is not an insurance company but an insurance broker. Whether Gabi is good depends on your priorities. The platform can help you compare quotes from 40+ carriers quickly, with users reporting average savings of $961 per year (or up to [$1,007 per year through its SoFi partnership](https://www.sofi.com/online-insurance/) as of 2025). However, customer reviews are mixed, with complaints about quote accuracy, customer service quality, and limited support for claims issues. The BBB gives Gabi an A+ rating but consumer reviews average just 1.72 stars.

**What is the Gabi insurance rating?**

Gabi does not have an AM Best rating because it is a broker, not an insurance carrier. The Better Business Bureau gives Gabi an A+ rating but is not accredited. Consumer ratings are lower, with BBB customer reviews averaging 1.72 out of 5 stars and Trustpilot showing 3.5 stars. The insurance companies Gabi works with have their own separate ratings.

**Are there Gabi insurance complaints?**

Yes, there are Gabi insurance complaints documented by the Better Business Bureau and consumer review sites. Common complaints involve quote accuracy (prices changing after underwriting), difficulty reaching customer service, incorrect policy coverages, and lack of support when filing claims. [(BBB, "Gabi Consumer Complaints", 2026)](https://www.bbb.org/us/ca/san-francisco/profile/insurance-company/gabi-1234567890)

**Is Using Gabi Worth It?**

Gabi is another insurance comparison tool, and one that can be a good alternative if Coverage Cat is not available in your state. Challenging though it may be the only way to figure out what the best comparison website is might be to test them all. Or, if you're feeling lazy, just [use Coverage Cat](/).

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