How To Generate Unlimited Illustrations For Your Startup At $30/mo

Gabriel Botelho2022-12-21

Or: Trail of cat crumbs. Can you find the 35 cats we created with niijourney?

Can you find all 35 coverage cats scattered across our product and site?

NOTE: we’ve redacted some assets and styling bits for the prompts but leave enough where you should be able to approach it in a similar fashion to solve your own problems.

four different illustrations of orange and white cats sitting in an office created using niijourney

prompt a human-sized orange cat with a white spot on its head works in front of a computer monitor with a stack of papers next to him

prompt a human-sized orange and white cat sits in a cluttered office facing a large computer. In the style of [coverage cat assets]

Sometimes you hold a tool and you just know how it works. niji・journey has that feel for creating illustrations in a band of visual language associated with comics and animation. For someone who struggles with the patience for developing skill in art, being able to immediately leverage it into something that feels useful– a set of illustrations for our site and product– felt great compared to over 90% of business software experiences. 

niji・journey is an art generator built by Spellbrush a co-created amidst significant controversy about a set of these models. The promise is that If you can express your brand needs– with a little bit of linguistic elbow grease– you can create outputs that illustrate your product goals or brand vibes. What would previously take a product leader and a dedicated designer at least a few days of iteration can now be accomplished in an afternoon at a similar level of resolution and polish.

Four different illustrations of a cat created using niijourney based off of coverage cat assets

prompt A fat and human-sized cat sits and faces a large computer screen with its tail fully visible while being surrounded by stacks of papers. In the style of these images [coverage cat assets]

A second set of four different illustrations of a cat created using niijourney based off of coverage cat assets

prompt A fat and human-sized cat sits and faces a large computer screen with backside and tail visible. The desk it is working at is surrounded by stacks of papers. In the style of these images [coverage cat assets]

Though it came close, the image creation process wasn’t completely seamless: our style leans into a specific style, but no matter what your preferences,you'll have to make minor edits. Some cats emerged with strange features or disconnected tails or strange cat butts (see below) despite prompts written to prevent these issue. niji・journey also struggled with background formats and colors and vacillated between very high and low levels of illustrative detail. These problems came up when it encountered prompts that matched common scenes from its training set. Images that feature office spaces are an intuitive check for this, as there is no shortage of art that documents people at work over desks.

Gripes aside, the experience felt unrivaled, for animation and comic-type designs, compared to other generally-available-minimal-setup tools like DALLE-2  

an orange cat superhero bursts out of a box, made with DALLE-2

prompt orange cat superhero bursting out of a box.

an orange cat navigates a dark maze carrying a faint candle, digital art made by DALLE-2

prompt an orange cat navigates a dark maze carrying a faint candle, digital art

An orange cat wanders a dark maze with a candle made with DALLE-2

And the same prompt with the style information we used for many of the niijourney images above.

An orange cat sits in a maze, cartoonly style

prompt a lucky, cute, round, orange and white cat with distinct facial features wanders a dark maze

The final maze cat image is created with niji・journey and is live on our blog right now. Below is a sample of how Midjourney handled a similar prompt.

prompt the back of a fat white and orange cat sits on a desk chair facing a computer monitor surrounded by stacks of papers. In the style of [coverage cat assets]. White background. :: eyes, nose, face, mouth ::-0.95

stacks of papers and orange that sometimes resembles a cat blending into them. Made with Midjourney

An early prompt generated a strong response that communicated the tool's capacity for style.

prompt a human-sized orange cat with a white spot on its head works in front of a computer monitor with a stack of papers next to him

- that the first cut was impressive went a really long way!

A set of four pictures of large cats working like humans at desks in different anime styles.

A few office cat prompts later, some of which featured weird cat butts and tails.

A second set of four pictures of large cats working like humans at desks in different anime styles.

prompt: a human-sized orange cat with a white spot on its head sits in a chair, with its tail fully visible and appropriately attached to its body, in front of a large computer monitor surrounded by stacks of papers

- dang check out those strange cat butts

prompt: A human-sized cat with a face that is a variation of these links [coverage cat assets] sits in a chair, with its tail fully visible and appropriately sized to its body, works at a desk and faces multiple large computer monitors that project their glow onto its face.

- the half white face is an attempt to show the monitor's glow

A third set of four pictures of large cats working like humans at desks in different anime styles. These are the chibi-est cats.

It was clear that even if niji・journey wasn’t always on the mark a subscription would be a good investment to help Coverage Cat delight its users. The faster iteration cycles return time that we'll use to talk to customers and improve other parts of the product.

The talented staff at Awesomic created the first version of our logo and illustrations. That first design and color scheme set the tone for the illustrations we now use to make the long process of insurance risk assessment more bearable. Anastasia and Oks', our designers, contribution made niji・journey extra high leverage. Their work distilled our vision for the first Coverage Cat which remains our main logo and favicon image a charming cat that communicates a sense of comfort and security as well as fun and joy. For a future design-focused cycle, we'll re-engage Awesomic to work on top of niji・journey's output and further refine our message. 

the Coverage Cat logo
the Coverage Cat face and body pointing at a chart with a stick

The takeaway here other than that you should signup to find all 35 cats is that niji・journey can be a powerful tool to iterate on brand vision. Once we found a prompt that generates cats that are upbeat and hangout near illustrative objects niijourney shrank our feedback cycles for initial versions of these design elements that made it well-worth a /subscribe your version of the internet cat-people will thank you.

prompt the back of a fat white and orange cat sits on a desk chair facing a computer monitor surrounded by stacks of papers. In the style of [coverage cat assets] White background. :: eyes, nose, face, mouth ::-0.95 - you can clearly see how it picked up on a few style pointers from the image designed above here


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